Policies & Compliance Management

Crisis PR

This webinar will prepare you to handle bad news and cope with bad publicity. Sharing bad news with your employees and customers is not an easy task. However, this webinar helps you deal with a crisis. You will learn about various aspects of crisis management including identifying a crisis, preparing your spokesperson and how to form a crisis management team.

Course Content

  • Identifying a likely crisis
  • Forming a crisis management team
  • Preparing your spokesperson and your team members
  • Coping with bad publicity
  • Dealing with journalists
  • Damage limitation
  • Off-the-record briefings
  • Handling bad news
  • Giving press conferences
  • Issuing corrections
  • Placing advertisements
  • And saying 'thank you' when it is all over


Certification

Certificate of completion
This webinar uses the principles of AHAA (Anticipation, Homework, Activity, Aftermath) to demonstrate why you should prepare for a crisis.
Certification CERTIFICATION
Certificate of completion
Course Enquiry

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